Pete Codella's Posterous

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online newsroom webinar

Click here to download:
CreatingTheOnlineNewsroomPRSA120131.pdf (2.65 MB)
(download)

Last week I co-presented a webinar on online newsrooms with Steve Momorella of TEKgroup presented by the Public Relations Society of America.

Although these slides are available in other places, I thought it would be a good idea to also share them on my Posterous blog, which I've ignored for far too long.

~Pete


Pete Codella | Accredited in Public Relations | 801.448.7383 | about.me/petecodella

let's be clear

I'm so tired of hearing people say: "Let's be clear."

I hear it everywhere - on NPR radio interviews, on news broadcasts, even on interviews with the president of the United States.

It's annoying and people should stop saying it. Now!

Why would I want to hear from someone if what they were saying wasn't going to be clear?

I credit the popularity of the annoying phrase to Pres. Obama.

I'm convinced the phrase, "let's be clear," is used only as a filler while one things of what to say next, or another way to say what was just said.

Perhaps I'm alone in this peeve, and if so, so be it. But it has annoyed me now frequently enough to motivate me to share this post on my blog.

How about you? Have you heard "let's be clear" in recent conversation? Does it annoy you, or do you find value in the short, filler phrase?

CMO's guide to social media

Click here to download:
SocialMediaCheatSheet2011.pdf (884 KB)
(download)

The attached PDF is an excellent one-page resource for reviewing pros and cons for various social media platforms.


Pete Codella | Accredited in Public Relations | 801.448.7383 | petecodella.com | @codella

using Facebook as a brand, not a person

There has been some discussion in this session by Michael Brito from Edelman at the Ragan/PRSA Social Media for PR and Corporate Communications conference about the difference between engaging in social media personally or as a brand.

First - last week Facebook changed the rules for pages. You can now switch to publishing as a page and not as an individual. You make the change under the Account menu in the top right. This has big implications for how brands can interact and engage and post content inside Facebook.

Second - I agree with Michael that a company ought to have a corporate presence on Twitter - their brand or product name(s) AND have individuals within the company publishing and sharing on Twitter. For example, the company Twitter account could be used to direct people to the latest press release or video or other online resource, then the brand's team members can also support driving traffic to that resource. It's totally fine for a company to have a 1-way channel as long as they're using additional channels for dialog, back-and-forth conversation with its constituents. This is just like having an online newsroom - where you publish and share news (and don't accept comments) AND having a company blog, where dialog is encouraged, welcomed and fostered.

To check out the Twitter conversation, search for #RaganSM.


Pete Codella | Accredited in Public Relations | 801.448.7383 | petecodella.com | @codella

company social media policies

These two links were sent to me today by a KSL reporter:

They have huge ramifications for what employees can and can't say in social media about their work.

From the AP story posted on Google:

"Employers should think twice before trying to restrict workers from talking about their jobs on Facebook or other social media.

"That's the message the government sent on Monday as it settled a closely watched lawsuit against a Connecticut ambulance company that fired an employee after she went on Facebook to criticize her boss.

"The National Labor Relations Board sued the company last year, arguing the worker's negative comments were protected speech under federal labor laws. The company claimed it fired the emergency medical technician because of complaints about her work.

"Under the settlement with the labor board, American Medical Response of Connecticut Inc. agreed to change its blogging and Internet policy that barred workers from disparaging the company or its supervisors. The company also will revise another policy that prohibited employees from depicting the company in any way over the Internet without permission."

So I ask: Does your company have a social media or Internet policy?

If not, it should.

And if so, it can't prevent you from posting comments in social media about your job - so says a Connecticut court.

PS - The law is way behind when it comes to keeping up with technology. People have commented about this frequently in workshops and seminars I lead. My comments to them, and today after seeing these reports, remain the same - the legal system will eventually address the varied cultural and social implications of social media. But until it does, it's like the Wild West and some brave person or organization will have to lead the way and be willing to take it to the courts to set a precedent.

Pete Codella | Accredited in Public Relations | 801.448.7383 | petecodella.com | @codella

social media at the front lines in Egypt

Cnn-egypt110127

It's very remarkable to me that the civil unrest in Egypt is organized using social media tools.

As I mentioned in the last Online PR Podcast, there really has been a fundamental shift in the power of a single person's voice. Technology, including social media tools, continue to catapult that change.

CNN's World news page tonight bears the headline: Social media @ the front line in Egypt (image attached).

What a strange new world.

~Pete

Pete Codella | Accredited in Public Relations | 801.448.7383 | petecodella.com | @codella

2010 PR News Digital PR Summit

Click here to download:
prnews10-transcript.pdf (340 KB)
(download)

Yesterday I spoke in New York City about using video as part of public relations initiatives at the 2010 PR News Digital PR Next Practices Summit.

I use What The Hashtag?! to gather Twitter transcripts and am attaching the PDF of the #prnews10 conversation for future reference.

Pete Codella | Accredited in Public Relations | 801.448.7383 | petecodella.com | @codella

MoMA acquires the @ symbol - what?

I heard a fascinating report and interview on NPR today about the Museum of Modern Art acquiring the @ symbol as part of its collection.

Here's a link to the blog post by Paola Antonelli, Senior Curator, Department of Architecture and Design describing @ at MoMA:
What do you think? Are they crazy to display the @ sign as art?

It's certainly an interesting choice.

Pete Codella | Accredited in Public Relations | 801.448.7383 | petecodella.com

another posterous post

Demonstrating how you can publish to Posterous for my Ragan.com webinar.

#ragan17

~Pete


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Pete Codella | Digital Public Relations 3 predictions for 2010